What we know about Elon Musk’s $100 "Burnt Hair" perfume & speceX programs

Elon Musk has claimed to have sold 20,000 bottles of his $100 perfume after launching the bizarre “Burnt Hair” scent.

The concept for a perfume allegedly inspired by the smell of burnt hair appeared to come to the Tesla CEO and world’s richest man in September, when he first tweeted: “‘Burnt Hair’ - Scent for Men by Singed.”

While the perfume may have started as a joke, Musk appears to have taken his latest product launch seriously, with the 51 year old updating his Twitter bio to read: “Perfume Salesman.”

The fragrance is available for purchase on any online store.The Boring Company website, where it is described as “the essence of repugnant desire”. According to the website, the perfume will ship in “Q1 2023”.

“when you just like leaning over a candle at the dinner table, but without all the hard work,” one unattributed quote on the website reads, while another says: “Stand out in a crowd! Get noticed as you walk through the airport.”

Why would you wear Elon Musk’s Burnt Hair musk & perfume?

WhenEver fancied smelling like scorched keratin? Weird, but you’re the target demographic for Elon Musk’s latest product innovation: Burnt Hair cologne. Yes, you can buy it.

The fragrance is the realization of a tweet Musk made back in September and is being sold through Musk’s The Boring Company, which you might recall has sold other novelty items in the past, such as the Not-A-Flamethrower. The advertising imagery shows a red bottle with a ruby-like gemstone on top. It’s not the most imaginative design if you’ve grown up with cheap, celebrity-endorsed perfumes, but then a receptacle for the scent of burnt follicles doesn’t deserve to be elegant.

At $100, Burnt Hair hardly fits into the category of ‘cheap’ but neither the questionable name nor the lofty price tag are enough to deter Musk’s dedicated fanbase: over 10,000 bottles of the stuff have been sold as of the time of writing, according to Musk. That’s a million dollars… so far.